What this order code is
The ABB 1SAM160000R1011 is a magnetic-only accessory in the contactor and starter accessories line, sitting one rung down from full contactor bodies in the circuit breakers, fuses & protection family. The title string itself flags it as a magnetic-only device from ASEA BROWN BOVERI, so a buyer cross-checking the carton label against the PO has the same wording on both sides.